Posts by phyllis:
- Lisa Sudderth: thank you for being a bright shining rising star in our organization. Your enthusiasm and positive attitude affect us all in ways it’s difficult to articulate. Can’t wait to see what you become in your destined-for-success career.
- Lori Culpepper: wow, you’ve been there from the beginning haven’t you? I don’t know what I would have done if not for your incredible work ethic and ability to keep us on-track. You are incredibly talented in so many ways; Buzz12 wouldn’t exist today without your influence. Your friendship means so much to me, and I feel so lucky to know you.
- Sharon Neill: the “backbone” of our organization and my sweet sis-in-law. It has been such a pleasure to work with you, and watch you soak up the details of this industry like a thirsty sponge. I will miss working with you on a daily basis in ways I can’t even begin to describe. You are such an important part of my life sweetie.
- Ashley Prewitt: our sweet socialite with a kick-ass PR pedigree! What a pleasant surprise you’ve been in the business and in my life. Your talents really took Buzz12 to a whole new level at a time when we were ready to grow there. Your leadership, talents, and dedication have filled out Buzz12 to what we always should have been. But it’s your steadfast friendship and shared sense of humor I will miss desperately (#backitup; #jesustakethewheel). Godspeed with running the division – it’s a role you were born to play my dear.
- Jane Ehrhardt, Dedra Sledd, Lee Simpson, Ivy Sprague, Katy Harper, Ann Brasher, Brittiny Russell, Danielle Cuomo, Marshall Malone: each of you played a vital role in the building of Buzz12 through the years. I am so grateful for each of your talents, and the time you devoted to our little company. You each made a profound impression.
- David Sher. My business partner, my friend, my father-figure, my fighting partner, who I taught to cuss and gossip. You are such a treasure in my life. We have always said our business was “providence” because things just always seemed to fall into place for us, didn’t they? Who knew that fateful morning when we met for the first time over coffee at the Starbucks in Vestavia all those years ago that time would take us through one of the most exhilarating experiences of our lives! I want to thank you for your endless energy, unlimited ability to inspire me, and most of all – your unwavering faith in me and my abilities. I think you think WAY more of my talents than I do, but I’m always glad to have you in my corner. I still can’t believe how much faith you have in me. I love you.
- Holly Jones. You were with me through thick and thin in building this business. You supported our household when I quit my job to pursue this dream, and gave up many a peaceful night’s sleep for worrying about our financial future. Your backing and support meant the world to me, as I got to mark something off my bucket list (entrepreneurship). I will always be grateful that you allowed me to pursue this dream and played an active part in making it happen.
As some of you may know, I am leaving Buzz12. November 27th is my last day.
How do you say goodbye to a business that you created from scratch? That you nurtured for four years, sweated over, worked 14-hour days for, sacrificed for, and grew into a decent sized business? Well, it’s not easy that’s for sure – still trying to figure out how to get through the emotions of my last few days.
So I wanted to contribute one last post dedicated specifically to the people who helped make this company what it is today:
Last, but not least:
Finally, a big thank you to Jake McKenzie of Intermark Group, who took a chance on purchasing Buzz12 to build it into the Intermark Small Business division. One of the coolest bosses I’ve ever had, you have been supportive, encouraging, allowed us to make mistakes, and applauded us when we had successes. I leave Buzz12 in good hands thanks to you.
To all our clients that I leave behind: never doubt how very much an honor it was for me to serve you and advance your businesses through marketing and advertising. You gave me a beautiful gift with your business at Buzz12, and I’ll never forget how much fun we had working together. You were the obvious glue that held our little company together.
Buzz12 has a bright future ahead of it. Never doubt how successful this Intermark division is going to be. I hope that a little bit of me always stays within the fabric of the success going forward. No doubt I will carry a bit of Buzz12 fabric with me forever.
We marketing folks are always looking to make a big “splash”, aren’t we?
We want our stuff to go “viral.” We want to be experts in the field with our “thought leadership.” We want to “lead the pack.”
But there can be a downside to this kind of attention, as we’ve just seen with Ms. Cyrus, from her provocative performance at the VMA Awards Sunday night.
So here are a few things we can learn from Miley Cyrus’ performance, and the backlash of attention she’s receiving:
People respect substance from other businesses. Saying something with no substance and no point except to be provocative is the worst possible way to engage a potential or existing client. You could argue that Miley’s performance was sensational for sensation’s sake – no compelling lyrics; no clear-cut message to the performance.
Shock value is a short-term solution and will not gain you long-term followers. After a while, when your repeat performances are just more and more shocking, clients and prospects will start to ignore your messaging (unless your audience is teenage girls and boys – ha!)
Originality and sincerity go a long way with a company’s reputation. Following what others have done, and doing the same old thing can really limit your ability to connect sincerely with your audience. Focus on being original, and speaking sincerely about topics you have unique knowledge, and people will come back for more.
If you’ve read this far, then I applaud you for humoring my attempt to gain readers name-dropping someone who’s hot in the press right now! But Miley’s performance (which I watched on YouTube the day after) really did make me stop and think about how this type of “show” would play out in the business world metaphorically.
This performance was a cautionary tale for marketing folks who want to push TOO hard for their message to become “viral.” That’s the takeaway we can focus on.