Posts by phyllis:
I hope that captured your attention – it sure did mine.
Email is not dead – not by a long shot. Read the rest of this entry “
I’m speaking to a group of them on Tuesday at Hoover High School. I’ve been asked to speak about social media marketing.
Many of them don’t really remember a life before Facebook, since it was started in 2004 (9 years ago).
Most of them have mastered Twitter, where they went in droves when all us “grown ups” started figuring out Facebook and posting on their wall (“honey you look so cute in that outfit you’ll always be my little buzzy bee yes you will”)
They were on Pinterest before us adults even knew what it was, exchange most of their pictures via Instagram, and text like there’s no tomorrow (or at least, no email.)
So – what can I possibly tell this group of kids they don’t already know about social media marketing?
I’m thinking I will stick to “the basics” – not how to use the tools, or even which tools are popular. But the actions all consumers and businesses should be taking when using social media for business:
1. Be kind, and share information. Nobody wants to hear all about how great your company is until they learn how much they care about YOU. Share interesting, relevant, and targeted information your customers can’t wait to read.
2. Consistently show up. Blog every week, talk to several people each day on Twitter, provide meaningful updates on Facebook and answer all questions. A barren Facebook page is worse than no Facebook page at all, just as an infrequently updated blog is worse than no blog at all.
3. Figure out where your customers are, and show up there to talk. It might be that your business’ best customers are spending most of their time on Linkedin. If that’s the case, review wall updates, “like” the ones that are interesting, update your Linkedin company page a few times a week, and personally “share” those updates onto your own page.
Hopefully, they won’t think I’m just another old fart, but seriously: by the time you were in first grade, we had already learned many of these rules, didn’t we? It’s funny to think about how the more things change, the more they stay the same.
Anyway, I’ll let you know if they eat me alive.
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This recent basketball activity has made me think back to my childhood.
My father loves all kinds of sports. So naturally when March Madness came about, he was always glued to the television set.
I hated it because basketball always preempted all my favorite TV shows (probably Andy Griffith and Happy Days). Read the rest of this entry “