Posts by phyllis:
We marketing folks are always looking to make a big “splash”, aren’t we?
We want our stuff to go “viral.” We want to be experts in the field with our “thought leadership.” We want to “lead the pack.”
But there can be a downside to this kind of attention, as we’ve just seen with Ms. Cyrus, from her provocative performance at the VMA Awards Sunday night.
So here are a few things we can learn from Miley Cyrus’ performance, and the backlash of attention she’s receiving:
People respect substance from other businesses. Saying something with no substance and no point except to be provocative is the worst possible way to engage a potential or existing client. You could argue that Miley’s performance was sensational for sensation’s sake – no compelling lyrics; no clear-cut message to the performance.
Shock value is a short-term solution and will not gain you long-term followers. After a while, when your repeat performances are just more and more shocking, clients and prospects will start to ignore your messaging (unless your audience is teenage girls and boys – ha!)
Originality and sincerity go a long way with a company’s reputation. Following what others have done, and doing the same old thing can really limit your ability to connect sincerely with your audience. Focus on being original, and speaking sincerely about topics you have unique knowledge, and people will come back for more.
If you’ve read this far, then I applaud you for humoring my attempt to gain readers name-dropping someone who’s hot in the press right now! But Miley’s performance (which I watched on YouTube the day after) really did make me stop and think about how this type of “show” would play out in the business world metaphorically.
This performance was a cautionary tale for marketing folks who want to push TOO hard for their message to become “viral.” That’s the takeaway we can focus on.
Here’s another installment in our Getting to know our Buzz12 staff series. This week we talked with our Content Manager, Lisa Sudderth: Read the rest of this entry “
To continue with our series of getting to know our Buzz12 staff, we recently interviewed Sharon Neill, our Social Media Asssitant. Read the rest of this entry “