Blogging for Your Small Business: But what do you have to blog about?

what to blog about

According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014. You hear that blogging for your small business can create loyal fans, increase website traffic, generate leads and build brand awareness, but if…

11 Tips To Boost On-Page Search Engine Optimization

This article first appeared on Intermark Group’s blog with tips from Neal Fondren, our Senior Vice President of Interactive Strategy. Great tips to boost on-page SEO: 11 Tips to Boost On Page Search Engine Optimization Thirty-three percent of traffic from Google’s organic search gets listedFIRST on the results page, according toSocial Media Today. So if you’re ranking…

Are you in or out?

Ash1

As the focus of marketing efforts have shifted to the digital world and a company’s website has become the “hub” of attracting customers, there’s a marketing method out there that’s creating a lot of buzz: Inbound marketing. What exactly is it and more importantly, how is it shaping the sales funnel of successful brands? Inbound…

How to get a significant ROI with digital marketing

David Sher

When Ashley Prewitt and I meet with a Buzz12 prospect, we’re almost always asked the same question, “Is it possible to get a significant ROI with digital marketing.” I’ve been a business owner my entire adult life and I agree that is the most important question you can ask. Before I respond, however, I would…

Grabbing Attention in the Digital Newsroom

We all know that digital media is slowly pushing traditional publications into extinction. Our local paper, The Birmingham News, only publishes three days a week. The public is consuming more and more news online and traditional media is following them to the digital space. Public relations professionals must take notice and tailor press outreach accordingly….

Three Social Media Trends That Aren’t Going Anywhere

crystal ball

Seven Social Media Trends Shaping 2014 was recently circulating the internet. With social media marketing constantly evolving, I was curious to see what this specific company believed these trends to be. While many of the trends seemed right on, there were three that I believe are here to stay. Marketers will use social media listening…

Text Messaging As a Medium To Reach Your Audience

texting

This article first appeared on Intermark Group’s blog earlier this week.  Tips from Neal Fondren, our resident SMS expert, on reaching your audience by text:  http://blog.intermarkgroup.com/post/82081012596/avoid-these-two-text-message-marketing-mistakes-to-win Text messaging or Simple Messaging Service (SMS) is an important marketing tool that should never be discounted in its power to reach an audience. However, overuse and misuse can…