Grabbing Attention in the Digital Newsroom


We all know that digital media is slowly pushing traditional publications into extinction. Our local paper, The Birmingham News, only publishes three days a week. The public is consuming more and more news online and traditional media is following them to the digital space. Public relations professionals must take notice and tailor press outreach accordingly….

Three Social Media Trends That Aren’t Going Anywhere

crystal ball

Seven Social Media Trends Shaping 2014 was recently circulating the internet. With social media marketing constantly evolving, I was curious to see what this specific company believed these trends to be. While many of the trends seemed right on, there were three that I believe are here to stay. Marketers will use social media listening…

Text Messaging As a Medium To Reach Your Audience


This article first appeared on Intermark Group’s blog earlier this week.  Tips from Neal Fondren, our resident SMS expert, on reaching your audience by text: Text messaging or Simple Messaging Service (SMS) is an important marketing tool that should never be discounted in its power to reach an audience. However, overuse and misuse can…

The Business of Blogging


“Blog” is such a bizarre word, isn’t it?  It’s hard to embrace something as undeniably valuable when the word alone is odd. You’re not alone if you’re wondering what exactly “blogging” is and why there is so much hype over it in the world of marketing. Let’s start with defining what a corporate blog is:…

Our dead friends on Facebook

Walking Dead

 It’s so unsettling. You’re reviewing Facebook or LinkedIn when you receive a suggestion to friend or connect with someone who has passed away. I never know quite how to deal with this. And it brings up so many emotions and questions. Did their families leave their Facebook page online on purpose?  Have they even thought…

PR Means More Than Just Press Release

Eric C.

You’re in public relations? What exactly do you do? I can’t begin to tell you how many times I’ve had to answer this question. The standard response from the Public Relations Society of America(PRSA) reads as follows: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” That…

Don’t Build Brand Awareness for a Bad Brand Experience


All too often, start-up businesses fail at branding themselves. They have a great product and a great company plan, yet they have no strategy to build a good brand experience. An article in Hubspot recently discussed the reason for this, and what companies need to do before focusing on growing the company’s brand awareness. Yes,…