We just went through the most insightful exercise. Phyllis Neill, my business partner, and I started Buzz12 two years ago. We began with one client and have grown to sixteen at the time of this writing.
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Growing legitimacy of virtual businesses in the “flexible job age”
I remember the first time my parents asked me the question: “so, when will your company be making enough money for you guys to get some office space?” My response of “never” was kind of surprising to them, judging by how their jaws hit the floor. The shocking truth is: the decision to make your…
How to be a Jackass on Social Media—The Sequel
I recently wrote a blog about a guy who invited me into his LinkedIn network and even though I didn’t know him, I accepted his invitation. He responded by asking for my business. Giving him the benefit of the doubt, and thinking I could help him, I replied he might consider building a relationship before…
Social media policies: two factors to consider
If your company has an employee manual, handbook, or even one-sheeter with a list of expected dos and don’ts for its employees, chances are you are going to want some form of social media policy in place. There are two major points to consider when contemplating your company’s policy strategy.
“Social Media Critique” series: Arbitron
For this entry in my “Social Media Analysis” series, I’d like to focus on a company for which I was a former employee, Arbitron. Arbitron is a company that produces radio ratings, which help advertisers make decisions to buy radio advertising. They’ve been around a long time, they have a stellar reputation, and quite frankly…
What Goldilocks can teach us about social media
With social media you are one click away from being eliminated. Every time you post you are at risk for being removed.
“PR Vomit”: are you doing it?
“PR Vomit”: a gross phrase, but an apt description for a business who posts little else on their social media networks than their press releases, sales, updates, and events all about THEIR OWN COMPANY. I refer to this as PR Vomit because it seems to be the habit of such companies to regurgitate self-promoting data…