Why it’s Okay to Tell a Story

story 2

Remember being taught as a child that telling stories was a bad thing and something you shouldn’t do?  Times have changed and not only can telling a story be very beneficial, it’s THE way for companies and brands to reach their customers. Today, one of the biggest corporate buzzwords is “storytelling” which is also referred…

Great marketing will never overcome embarrassing customer service

Aux-mechanical

I was sitting in my office at home working on my computer when our generator suddenly switched on.  I assumed we had lost power and our generator had taken over.  But I soon determined that electricity was not off elsewhere in our neighborhood–so the problem was at our house. I called Alabama Power and they…

Back in My Day…

Do you remember the first time you surfed the World Wide Web?  What about the day you were handed your first cell phone? Or your first CD player?  While these things don’t seem so life-changing today, trust me – they were some big milestones in my 26-year life. And while 27 years is certainly not…

Inbound Marketing: Be there when they need you

inbound marketing

According to HubSpot’s fifth annual State of Inbound Marketing Report, Inbound marketing delivered 54% more leads in the 2013 marketing funnel than outbound sources. What is inbound marketing, you ask? As opposed to traditional marketing strategies like TV and radio ads, direct mail flyers, and cold-calling, inbound marketing is about being a helpful and trusted…

Social media can be kind of great

two by two

I guess I have sort of a love/hate relationship with social media. I do it all day at work, which makes me not too interested in doing much with it during my off time. However, one experience recently showed me that social media does have its time and place, and it can help make incredible…

The beginning of a great relationship

Ashley Prewitt

Well, I took the plunge. And by plunge, I mean I jumped head first without a life jacket or parachute. You see, my husband and I adopted 2 puppies recently. Not just two puppies, but two Labrador Retriever pups. (I hear you laughing.) They’re ten weeks old. (Enough with the chuckling.) As energetic and active…

This should scare the hell out of you: Our privacy is an illusion

No privacy

In a previous blog I wrote how I enjoy watching Netflix. However, it’s sometimes unnerving to know that Netflix keeps a record of what and when I’m watching. But I have the same uneasiness knowing Google monitors what I’m searching and companies follow me by sending Internet ads once I go to their websites. My phone company knows…