The secret of digital marketing success

TOP SECRET

When Phyllis Neill and I became biz partners, we were excited about our new social media business and put Social Media Outsourcing in our name. But as we started adding clients, we determined we weren’t really in the social media business, we were in the “content creation” business and we changed our name to Buzz12…

It’s not easy being a sex symbol

SEXY MAN

I was at the YMCA recently lifting weights.  I was grunting and groaning trying to raise some obnoxiously heavy bar bell when I noticed an elderly gentleman working out next to me. I jumped at the opportunity to comment with my usual YMCA joke, “It’s not easy being a sex symbol.”

3 questions to ask when you get bad news

Bad news

There’s probably not been a single week in my life that I didn’t get some kind of bad news. Thank goodness, most of the time it’s not that important. But even inconsequential news has a tendency to create stress, angst and fear.  We’ve all have had many a day ruined over trivial problems.

Playing doctor: examining keywords to win more business

Buzz engine screenshot

My friends and family jokingly call me “Dr. Neill” because I attempt to diagnose everyone’s illnesses with Google. (In my defense, WebMD can be pretty darned helpful sometimes).

I would have fired Steve Jobs

STEVE JOBS HOLDING iPod

Recently I posted a blog, “Steve Jobs was a jerk,” where I proclaimed Jobs was so self-centered and obnoxious that if he worked for me I would have fired him. At that time I had read the first few chapters of the Steve Jobs book by Walter Isaacson and was disgusted by his hateful personality….

Using Linkedin to increase your website traffic by 25%

Buzz12 loves Linkedin

I was comparing all of our client’s Google Analytics recently, looking for trends. I discovered that on average, 25% of all their organic website traffic is referred straight from Linkedin!!  Staggering number, huh!  Just one of the many reasons Buzz12 LOVES Linkedin. Here’s what we do to make that happen for them:

David Sher, a man hooked on Pinterest

1st Pinterest picture I ever saw--Phyllis Neill's vege turkey

  I knew something was up when I saw a blog titled, “I don’t do crack. I do Pinterest.” I’m male and I’m keenly aware women make up more than 80% of Pinterest’s members–but I’m intrigued. For those who don’t know, Pinterest is loaded with pictures of kitchens, recipes, crafts, and other female-oriented items.