The Business of Blogging

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“Blog” is such a bizarre word, isn’t it?  It’s hard to embrace something as undeniably valuable when the word alone is odd. You’re not alone if you’re wondering what exactly “blogging” is and why there is so much hype over it in the world of marketing. Let’s start with defining what a corporate blog is:…

Our dead friends on Facebook

Walking Dead

 It’s so unsettling. You’re reviewing Facebook or LinkedIn when you receive a suggestion to friend or connect with someone who has passed away. I never know quite how to deal with this. And it brings up so many emotions and questions. Did their families leave their Facebook page online on purpose?  Have they even thought…

PR Means More Than Just Press Release

You’re in public relations? What exactly do you do? I can’t begin to tell you how many times I’ve had to answer this question. The standard response from the Public Relations Society of America(PRSA) reads as follows: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” That…

Don’t Build Brand Awareness for a Bad Brand Experience

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All too often, start-up businesses fail at branding themselves. They have a great product and a great company plan, yet they have no strategy to build a good brand experience. An article in Hubspot recently discussed the reason for this, and what companies need to do before focusing on growing the company’s brand awareness. Yes,…

Introverts Can be Good at Marketing Too

Online Marketing Key Can Be Blogs Websites Social Media And Emai

Anytime someone asks me what I do and I tell them “marketing,” I always feel like they are a little surprised, especially if they know me pretty well. I think marketing is often associated with extroverts, people who like to talk a lot and maybe even people who are loud. I am not really any…

Why it’s Okay to Tell a Story

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Remember being taught as a child that telling stories was a bad thing and something you shouldn’t do?  Times have changed and not only can telling a story be very beneficial, it’s THE way for companies and brands to reach their customers. Today, one of the biggest corporate buzzwords is “storytelling” which is also referred…

Great marketing will never overcome embarrassing customer service

Aux-mechanical

I was sitting in my office at home working on my computer when our generator suddenly switched on.  I assumed we had lost power and our generator had taken over.  But I soon determined that electricity was not off elsewhere in our neighborhood–so the problem was at our house. I called Alabama Power and they…