Song of the South

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There’s something about fall in the South that really makes me appreciate being a Southerner.  Lately I’ve actually caught myself stopping to slow down long enough to enjoy the crispness in the air, the front porch lights glowing earlier than usual and fall foliage that never seems to linger long enough.  Maybe “celebrating” another year…

More people see your Facebook posts than you think

Facebook

Let’s divide people into four categories: *Heavy Facebookers *Moderate Facebookers *Occasional Facebookers *People who don’t understand nor care about Facebook I am a Facebook regular, but I’m definitely not a heavy user. I’m really more about LinkedIn than Facebook. I’m always being told, “I’m sure you saw the Facebook pictures of my ________.” (children, cat,…

I Love Email and You Can’t Change My Mind

I was recently in a meeting with a client and a group of their associates where we were talking about the email newsletters we create and send out for them every month. Everyone really likes the newsletter, and it always has an awesome open and click rate, but the topic morphed into a more general…

I want to be Anoop

Anoop Mishra

No matter how many “likes” my wife or I get on Facebook, we always joke that Anoop Mishra will get more. Anoop is a Facebook superstar. I can remember the first time I met Anoop.  He was a Birmingham Southern College student interning at Operation New Birmingham (now REV Birmimgham).  He was sitting in his…

A quote from David

invisible

Appeal to the Persona, Not the Person

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I’m twenty-five, which means I’m a Millenial. I’m a narcissist, impatient, and, of course, I think I’m something special. Oh, and I’m ungrateful.   While I’m a firm believer in not judging people, I am in marketing. Social media marketing for that matter. So for that reason it’s my job to figure out my audience…

Killing Jesus

Bill O'Reilly

It seems every time I turn on the TV, I see another interview with Bill O’Reilly talking about his new book, Killing Jesus. O’Reilly is a promotional genius.  He decided to write a book about the most famous person ever to live on earth and give it a provocative title.  This was the next logical…