I want to be Anoop

Anoop Mishra

No matter how many “likes” my wife or I get on Facebook, we always joke that Anoop Mishra will get more. Anoop is a Facebook superstar. I can remember the first time I met Anoop.  He was a Birmingham Southern College student interning at Operation New Birmingham (now REV Birmimgham).  He was sitting in his…

Appeal to the Persona, Not the Person


I’m twenty-five, which means I’m a Millenial. I’m a narcissist, impatient, and, of course, I think I’m something special. Oh, and I’m ungrateful.   While I’m a firm believer in not judging people, I am in marketing. Social media marketing for that matter. So for that reason it’s my job to figure out my audience…

Killing Jesus

Bill O'Reilly

It seems every time I turn on the TV, I see another interview with Bill O’Reilly talking about his new book, Killing Jesus. O’Reilly is a promotional genius.  He decided to write a book about the most famous person ever to live on earth and give it a provocative title.  This was the next logical…

Looking to connect with customers? Follow me……

Twitter LOGO png

In a recent cover story, the Birmingham Business Journal (BBJ) identified 40 Birmingham executives that are on top of their Twitter game. As more and more business professionals are turning to Twitter to share their company’s insights and information, this was a list that immediately caught my attention.

My Facebook Post Got More Likes than Yours

fb like

If you ever put yourself out there on social media, it means that you’re constantly in competition with others, whether you want to be or not. How many views, how many likes, how many comments, how many fans or followers. It can be good and bad. As a member of Generation Y (aka, the dreaded…

I won the lottery!

David age 9 months

I won the lottery—and—guest what?—you won it too. Think I’m crazy? I know something most of you don’t. So why am I so smart? Today is my 70th birthday. There’s something that has happened to me in the past few months that will happen to you one day.

Can Saban’s Process Build Your Brand?


Buying into the Process is something Coach Saban preaches. He loves talking about and explaining the process, probably because it’s something he’s passionate about and truly believes works for his team. Saban’s Process is quite simple, he tells his players it’s not about the end result, but what it takes to get there, hence why…