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When Phyllis Neill and I became biz partners, we were excited about our new social media business and put Social Media Outsourcing in our name. But as we started adding clients, we determined we weren’t really in the social media business, we were in the “content creation” business and we changed our name to Buzz12…
How does a prospect learn about you or your business? They Google your name or your company name or they Google the type of product or service they are seeking. Very rarely does anyone do business with a company or individual without looking them up on the Internet. (Research indicates that 90% of all purchase…
I attended a family reunion in Jacksonville, Florida last weekend. I woke up extra early in my hotel room so I could go outside for a walk while the rest of my family slept. It was dark so I used my iPhone as a flashlight to gather my clothes and get dressed.
A few weeks back, I was invited to accompany some friends to the University of Alabama Homecoming game (they were going to play in the Alumni Marching Band at halftime). Being a graduate/fan of Auburn University, my natural inclination would not be to attend an Alabama game. However, I decided to attend anyway. Which is…
Many old generation CEO’s of business to business companies think of social media as an unending stream of useless drabble where people who have nothing better to do post what they had for lunch. Or even if the CEO’s are more sophisticated, they think social media is only for companies doing business with consumers.
I’m often asked, “Are electronic newsletters good or bad?” I reply, “It depends…good e-mail letters are good and a bad e-mail letters are bad.” Pretty profound, huh?
I posted this question on Facebook recently, “I’m pretty much always “on line.” I’m working on a blog to discuss whether that’s a good idea or not. Anyone have any thoughts?