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When I first joined LinkedIn, it was difficult to find anyone who had a LinkedIn account. This is similar to what must have happened when Alexander Graham Bell invented the telephone. It must have been exciting to own the first phone in your neighborhood, but who in the heck were you going to call? Now…
I was comparing all of our client’s Google Analytics recently, looking for trends. I discovered that on average, 25% of all their organic website traffic is referred straight from Linkedin!! Staggering number, huh! Just one of the many reasons Buzz12 LOVES Linkedin. Here’s what we do to make that happen for them:
How does a prospect learn about you or your business? They Google your name or your company name or they Google the type of product or service they are seeking. Very rarely does anyone do business with a company or individual without looking them up on the Internet. (Research indicates that 90% of all purchase…
Many old generation CEO’s of business to business companies think of social media as an unending stream of useless drabble where people who have nothing better to do post what they had for lunch. Or even if the CEO’s are more sophisticated, they think social media is only for companies doing business with consumers.
Well, if you’re not in business, then there’s probably is no reason to be on LinkedIn. However, if you are in business, an employee, or looking for work then you’d be crazy not to be.
I was reviewing LinkedIn profiles to hire someone to help me with a project, and found someone who looked promising. But then I noted he was connected to someone I didn’t trust. It gave me pause for concern until I realized I was connected to the same person.
I was talking with a top business leader recently when he said something that really surprised me, “I don’t know about your business abilities, but you are one of the best networkers I’ve ever met.” I don’t know if that was good or bad, but I was flattered because this came from a guy I…