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For this entry in my “Social Media Analysis” series, I’d like to focus on a company for which I was a former employee, Arbitron. Arbitron is a company that produces radio ratings, which help advertisers make decisions to buy radio advertising. They’ve been around a long time, they have a stellar reputation, and quite frankly…
Could there BE a more difficult industry to try and be casual, friendly, and transparent than the banking industry? Between concerns about regulatory issues, privacy and client data security, it’s a miracle that banks say anything online at all – much less on social media. And let’s face it: most people don’t have a lot…
I love Alabama Power for under-promising when my power would come back on, and over-delivering when it actually did (1.5 hours sooner than they predicted). Yet I wanted to admonish them at the same time for something they did on Twitter that disappointed me. Let me explain.