Crystal Springs Water Delivery of Alabama has enjoyed a long history of successful word-of-mouth and referral business. When Bill Josey took over the company in 2010, he wanted to “formalize” and extend the reach of this successful word-of mouth business by using social media.
Our social media strategy for Crystal Springs included a lot of education on the fact that home water delivery was even an option, fairly equal to the cost of buying flats of water in local stores. We also spend time engaging with their female target market talking about topics important to them, such as their health, exercise, and providing the best for their young families who are on-the-go.