Super Show Fireworks wanted to garner more attention for their brand with social media. They also wanted to set themselves apart from other fireworks companies, since their staff is more knowledgeable about the products they sell than their competitors, and also since they don’t “franchise” out their business branches like other fireworks companies do.
We prepared a campaign that engages with their target community by talking about other local outdoor events that are family-friendly, as well as sharing lots of educational tips and pointers about the safe use of fireworks. We also produce an electronic newsletter for them that we send out to a list of people who have “opted in” to their mailing list.