Warren Averett Kimbrough & Marino (WAKM) came to us for assistance with their first-ever foray into social media. Although best known as the largest accounting firm in the state of Alabama, WAKM has a 401k offering that they wanted to really promote using non-traditional marketing means.
We worked with WAKM to “productize” the offering, assisting first with creating a product name, and then by creating brand differentiating language to use in their online marketing campaign. After designing custom artwork for all social media sites to complete the brand look, we helped create a new page on their website for this product, named 401K Complete, and began engaging with businesses online to educate and inform about this product offering.