We start off every Content Marketing engagement by doing a large amount of research.
It’s important to know what’s being done in your own industry, so we can help you “pull ahead” of the competition.
Areas we research:
- Your brand
- Your competition
- Your industry
- Your customers
- Your prospects
After we’ve completed our research, only then will we recommend the appropriate “publishing vehicles”. Depending on what the research tells us, these publishing vehicles might be things like a blog, Linkedin, Facebook, Twitter, Foursquare, a niche social media site, and so on.
We also begin a draft of an Editorial Calendar for content, which will be continuously updated throughout the engagement, as new developments and press opportunities happen.
Once the Research and Strategy phase is in place, we then move on to the Content and SEO phase.
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