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When Phyllis Neill and I became biz partners, we were excited about our new social media business and put Social Media Outsourcing in our name. But as we started adding clients, we determined we weren’t really in the social media business, we were in the “content creation” business and we changed our name to Buzz12…
We all keep an eye on what our competitors are doing, don’t we. But what have they figured out about content marketing that you haven’t?
Blogs are everywhere. And today everyone seems to recommend you write a blog whether you’re a business or just a regular person. And the number one question asked about writing blogs is, “What am I supposed to write about?”
Many old generation CEO’s of business to business companies think of social media as an unending stream of useless drabble where people who have nothing better to do post what they had for lunch. Or even if the CEO’s are more sophisticated, they think social media is only for companies doing business with consumers.
See this happy smiling face. Meet David Whitehurst, owner of Champion Cleaners. Neither Phyllis Neill, my partner, nor I knew David until we received his e-mail…
Last summer I flew to Orlando to attend a convention. I arrived in Orlando in the heat of the day, took a fifty minute cab ride to the Marriott World Center that cost almost as much as my Southwest Airline ticket, & was shocked to see a hotel check in line that wrapped around the…
I recently had a conversation with my business partner, Phyllis Neill. I told her I really wanted to get more feedback or comments on my blog. I had visited Ike Pigott’s blog & he had received more comments on his most recent post than I had gotten in the past two years combined. Pretty depressing…