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When Phyllis Neill and I became biz partners, we were excited about our new social media business and put Social Media Outsourcing in our name. But as we started adding clients, we determined we weren’t really in the social media business, we were in the “content creation” business and we changed our name to Buzz12…
We all keep an eye on what our competitors are doing, don’t we. But what have they figured out about content marketing that you haven’t?
Blogs are everywhere. And today everyone seems to recommend you write a blog whether you’re a business or just a regular person. And the number one question asked about writing blogs is, “What am I supposed to write about?”
I screamed, “What a screw up!” when our local NBC affiliate posted a nonsensical program chart during Madonna’s performance at the Super Bowl. Little did I realize they were attempting to cover up M.I.A.’s slipped finger.
Would you agree that if you increase the volume of targeted traffic to your website, you stand a better chance of getting that traffic to do business with your B to B company? If yes, then you’ll be interested in reading this article by SiteProNews.com. There are 10 suggestions they make as to some pretty…
Imagine you’ve just finished writing a really nice white paper for your business. Now, imagine that you’ve been tasked with writing your company’s first blog post. Do you have any idea how to get started? There is a profound “style” difference between a white paper and a blog post. And you really need to understand…
Many old generation CEO’s of business to business companies think of social media as an unending stream of useless drabble where people who have nothing better to do post what they had for lunch. Or even if the CEO’s are more sophisticated, they think social media is only for companies doing business with consumers.