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When Phyllis Neill and I became biz partners, we were excited about our new social media business and put Social Media Outsourcing in our name. But as we started adding clients, we determined we weren’t really in the social media business, we were in the “content creation” business and we changed our name to Buzz12…
Hey you. The one laughing hysterically at my hat. (technically, it’s called a Fascinator, but whatever) STOP LAUGHING. THESE ARE REALLY BIG OVER IN ENGLAND. Anyway, I’m using this humiliating picture of myself to make a point here – how the unexpected can sometimes inspire you in untold ways. David Sher, my business partner, always…
Did that headline make you think of something you fail at? I hope you were thinking “oh gosh, PLEASE tell me that you fail in the same way that I do so I feel less bad about my abilities!” I have to admit, I look forward to feeling better about myself when I read how…
“Don’t give your client homework.” That’s become my new mantra regarding our clients. I’m not saying I’m always GOOD at it – but I’m always preaching it to my team (just ask ‘em), and I, in principle, practice this whenever possible. It’s become the thing that sets us apart.
A few weeks back, I was invited to accompany some friends to the University of Alabama Homecoming game (they were going to play in the Alumni Marching Band at halftime). Being a graduate/fan of Auburn University, my natural inclination would not be to attend an Alabama game. However, I decided to attend anyway. Which is…
I was working onsite with a client this week. We were making plans for an upcoming project we were working on, and there were many different components to the project to consider. We sort of got off down “into the weeds” a little longer than we should have, and then it occurred to me. We…
When Phyllis Neill, my partner, & I talk with CEO’s of companies that sell to businesses, we often hear, “I can see where social media might work for consumer driven companies, but not for businesses to business.” Well, here are seven reasons why social media is critical for B to B companies: