Tag Archive: transparency

“Social Media Critique” series: Arbitron

Buzz12 social media critique logo

For this entry in my “Social Media Analysis” series, I’d like to focus on a company for which I was a former employee, Arbitron.  Arbitron is a company that produces radio ratings, which help advertisers make decisions to buy radio advertising.  They’ve been around a long time, they have a stellar reputation, and quite frankly…

Keepin’ it real

It’s not easy to admit to ourselves that our business doesn’t necessarily excel at those things we “advertise” it to. But in a world of social media transparency, you gotta “keep it real”.