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When Phyllis Neill and I became biz partners, we were excited about our new social media business and put Social Media Outsourcing in our name. But as we started adding clients, we determined we weren’t really in the social media business, we were in the “content creation” business and we changed our name to Buzz12…
Paul McCartney and friends performed the grand finale at the Grammys. Amazingly the Twittersphere was ablaze with comments such as, “Who are the Beatles?” “Who’s Paul McCartney?” According to BuzzFeed, some wanted to know whose father or grandfather he was.
How does a prospect learn about you or your business? They Google your name or your company name or they Google the type of product or service they are seeking. Very rarely does anyone do business with a company or individual without looking them up on the Internet. (Research indicates that 90% of all purchase…
I don’t talk about politics in my blog so these comments are not political. But I think we can learn an important lesson on how to act after making a mistake. As Herman Cain stumbled through the campaign, I noted some people felt that womanizing did not necessarily define his capabilities. They opined that many…
Many old generation CEO’s of business to business companies think of social media as an unending stream of useless drabble where people who have nothing better to do post what they had for lunch. Or even if the CEO’s are more sophisticated, they think social media is only for companies doing business with consumers.
I’m often asked, “Are electronic newsletters good or bad?” I reply, “It depends…good e-mail letters are good and a bad e-mail letters are bad.” Pretty profound, huh?
How to get others interested in you seems like a vain and selfish goal, but for those of us who are trying to grow a business, find employment, or earn a promotion, the goal seems quite realistic and fair.